Food & Beverage


Foodex is the largest food exhibition in the Asia-Pacific region and has been in operation for over 35 years. The Japan-based exhibition welcomes over 70,000 visitors annually, 60% of whom are repeat visitors, and functions as an industry hub for global buyers. The fair is held in March every year.

> Learn more about Foodex Japan

About Food & Beverage

Japan’s status as a cultural superpower is perhaps best exemplified by the global popularity of Japanese cuisine.

Functional & Health Food

The Japanese food market was valued at US$ 769.5 billion in 2017. It presents element of a well-developed industry regarding aspects ranging from retail to hotel, restaurant and institutional food service.


The Japanese population is a traditional consumer of seafood, but meat consumption has increased gradually over recent years, especially among the younger generations.

Processed & Frozen Foods

The Japanese processed food market has traditionally been regarded as difficult to enter.


Japan is the fourth biggest import country in the world for dairy products.


A positive outlook can be highlighted for the Japanese confectionery market: It represents the sixth-largest domestic market in the world, with retail sales of US$ 9.4 billion in 2017.


Japan is both one of the world’s most technologically advanced nations and also a small-scale agricultural producer, making it a major importer of wheat and other cereals.

Soft Drinks

By confirming its previous trends, the Japanese soft drinks market appears to be in good health: Expansion is continuing as well as ongoing competitivity and market opportunities.


The Japanese liquor market is one of the largest in the world with estimated annual sales of 4 trillion yen and growing consumption in several categories.


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